Drip Marketing

The video tutorial discusses strategies for converting potential customers into actual customers, focusing on drip marketing. Drip marketing involves repeated exposure to marketing materials over time to attract customers. The Law of 29 suggests 29 interactions are needed before a customer responds. Effective techniques include direct mail and email marketing, which are cost-effective ways to maintain customer engagement.

What is drip marketing and how does it function?

Why is it important to have repeated interactions with potential customers?

Explain the law of 29 in the context of marketing.

What are some key methods to implement drip marketing?

Discuss the significance of being in front of the customer over time.