Drip Marketing

The video tutorial discusses strategies for converting potential customers into actual customers, focusing on drip marketing. Drip marketing involves repeated exposure to marketing materials over time to attract customers. The Law of 29 suggests 29 interactions are needed before a customer responds. Effective techniques include direct mail and email marketing, which are cost-effective ways to maintain customer engagement.

What is the primary goal of drip marketing?

• To attract customers through repeated exposure

• To focus on a single marketing channel

• To sell products immediately

• To reduce marketing costs

How does drip marketing aim to influence potential customers?

• By repeated exposure over time

• By providing free samples

• By using celebrity endorsements

• By offering discounts

According to the law of 29, how many interactions are needed before a potential customer responds?

• 50

• 10

• 15

• 29

Which of the following is a cost-effective method for implementing drip marketing?

• Billboards

• Radio spots

• Television ads

• Direct mail

What is the essence of drip marketing?

• Focusing on a single advertisement

• Using social media influencers

• Offering the lowest prices

• Being in front of the customer repeatedly over time