Nike to Cut Jobs Amid Struggle Against Adidas

Nike is facing challenges in responding quickly to market changes, particularly in fast fashion. The company has been slow to react to trends like Adidas' refreshed classic models. Nike is now streamlining its product offerings and focusing on online sales, while maintaining strong retailer partnerships. Acknowledging these issues is the first step towards improvement.

What challenges is Nike facing in responding to market changes?

How did Adidas respond to market trends compared to Nike?

What structural shifts in the marketplace are affecting Nike?

What actions does Nike need to take to improve its market response?

What role do retailers like Footlocker play in Nike's revenue?