VSCO's New CEO on His Vision for the App

VSCO's New CEO on His Vision for the App

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses VSCO's 13-year history, focusing on its mission to support creators. It highlights the competitive landscape, mentioning YouTube and Elon Musk's initiatives. VSCO's subscription model, including a pro version, is introduced, showing significant business growth. The potential for a sale to a larger platform is considered if it benefits creators. VSCO's cultural positioning is emphasized, aiming to provide a safe community for creators, distinct from ad-driven models.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What competitive landscape does VSCO find itself in according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does VSCO plan to culturally grow and maintain its community of creators?

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