The Imbalanced Structure Of How Influencers Make Money

The video explores the growth of the influencer marketing industry, highlighting key players such as social platforms, advertisers, influencers, and agencies. It discusses how influencers are compensated, with a focus on micro-influencers and celebrity influencers. The video examines monetization strategies on platforms like Instagram and YouTube, detailing YouTube's partner program and its revenue-sharing model. It also covers TikTok's Creator Fund, explaining its distribution model and challenges faced by creators. The video provides insights into the evolving landscape of influencer marketing and the financial opportunities available to content creators.

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