Dunkin' CEO: Our Brand Position Isn't Under Threat at All

The transcript discusses Dunkin's brand positioning, emphasizing its focus on beverages and new initiatives like cold brew and on-the-go ordering. The speaker refutes claims of a brand transition, highlighting Dunkin's consistent market strategy. The conversation shifts to franchise operations, noting the reduction of company-owned stores to simplify business and focus on franchise relationships. The speaker mentions the potential for future company stores if market conditions change.

What are the key elements that Dunkin is focusing on to differentiate itself from convenience stores and quick service restaurants?

How does Dunkin's introduction of cold brew reflect its brand strategy?

What is the significance of the new advertising campaign mentioned in the text?

What is the current status of Dunkin's company-owned stores and how does it affect their business model?

In what ways does Dunkin plan to adapt its business strategy in the future?