Kurt Geiger CEO on US Expansion, Retail Trends

Kurt Geiger CEO on US Expansion, Retail Trends

Assessment

Interactive Video

Business, Life Skills

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses the expansion of a company into the US market, highlighting the importance of recruiting a strong executive team and the success achieved with 400 points of sale. The UK market faces challenges due to inflation, but the company continues to grow. The focus is on creating unique products that offer value rather than competing on price. The brand is positioned in the middle market, with a significant portion of sales coming from handbags. Supply chain management and maintaining strong relationships with suppliers are crucial for operational success.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key factor in the company's successful expansion into the US market?

Increased advertising budget

Recruiting a strong executive team

Partnership with local retailers

Lower production costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company view the current state of the UK market?

As a stable and growing market

As a market under pressure due to inflation

As a market with high consumer confidence

As a declining market with no growth potential

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's approach to pricing in the UK market?

Focus on lowering prices

Emphasize value over price

Increase prices to match inflation

Offer frequent discounts

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What product category has become the largest for the company in the US market?

Handbags

Jewelry

Clothing

Shoes

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major concern for the company regarding supply chain management?

Maintaining strong relationships with factories

Reducing production costs

Increasing production speed

Finding new suppliers