Who Bought the One Prius Sold in China in December?

Who Bought the One Prius Sold in China in December?

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses the challenges Toyota faces in selling the Prius in China, despite the country's pollution issues. Sales of the Prius have stagnated, with only 76 units sold in 2016 compared to 700 the previous year. Chinese consumers prefer models like the Corolla and Camry, partly due to a 25% import tax on the Prius. Toyota is focusing on other markets for its new Prius plug-in hybrid, with no immediate plans to market it in China.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What steps is Toyota taking to improve the sales of their vehicles in China?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the current status of the Prius plug-in hybrid in relation to the Chinese market?

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