Tiffany's Woos Chinese Shoppers at Home Amid Trade War

Selena reports from Shanghai on Tiffany's largest brand exhibition, highlighting the company's heritage and its strategic focus on the Chinese market. Despite economic challenges like the US-China Trade War and currency fluctuations, Tiffany is committed to absorbing tariff costs to maintain its market position in China. The CEO discusses strategies to mitigate these impacts without raising prices, emphasizing the importance of China to their business plans.

What is the significance of the brand exhibition mentioned in the text?

In what ways are Chinese shoppers changing their purchasing behavior according to the text?

What challenges is the company facing in the current market?

How is the company addressing the impact of tariffs on their business?

What does the CEO say about the company's pricing strategy in response to tariffs?