Why Be On Social Media? - Social Media For Beginners 2018 (2/9)

This video, part of a social media series for beginners, explores the importance of being on social media for businesses. It highlights the benefits such as brand loyalty and recognition, and how social media can help convert potential business into actual sales. The video emphasizes the importance of consistency and building relationships with customers. It also introduces a checklist for a successful social media strategy and discusses how social media can enhance other marketing efforts.

Why is it important to build relationships with customers on social media?

What kind of information can businesses gather from social media platforms?