Advertising Agencies: What They Offer and How to Select and Brief an Ad Agency

The video tutorial explores the necessity of advertising agencies, detailing their services and how to select the right one. It emphasizes the importance of understanding your brand and customers, and preparing a comprehensive advertising brief. The tutorial highlights the need for a balanced focus on creative and analytical aspects, and discusses contractual terms and performance reviews to ensure effective advertising campaigns.

What are the potential consequences of not having a signed-off campaign brief?

How can you ensure clarity regarding the commercial terms with the agency?

What steps can you take to review the performance of the agency and the advertising campaign?