Kevin Allocca: Why videos go viral

Kevin Allocca, YouTube's Trends Manager, discusses how videos go viral through tastemakers, community participation, and unexpectedness. He highlights examples like Double Rainbow, Rebecca Black's 'Friday', and Nyan Cat to illustrate these points. Allocca emphasizes the shift from traditional media to a participatory culture where anyone can become famous online. The talk concludes with insights into how these viral characteristics will shape future media.

What are the three key factors that contribute to a video going viral according to Kevin Allocca?

How did Bear Vazquez's video become popular despite not being intended as a viral video?

What role do tastemakers play in the virality of videos?

Discuss the impact of community participation on the popularity of videos like 'Friday' by Rebecca Black.

What does Kevin Allocca mean by 'unexpectedness' in the context of viral videos?

How has the internet changed the way individuals can become part of pop culture?

In what ways does the phenomenon of viral videos reflect a shift from traditional media?