Lavazza on Growing Brand Recognition Abroad

The video discusses strategies for growing market share and brand recognition, emphasizing the importance of sponsoring major events like tennis championships. It highlights the need for acquisitions to achieve revenue goals, with a focus on key markets such as North America and Europe. The impact of geopolitical factors on business operations is also considered, stressing the importance of adapting to global economic and political changes.

What strategies are mentioned for growing brand recognition abroad?

What is the estimated total revenue the group aims to achieve?

How does the company plan to achieve its revenue targets?

What geopolitical factors does the company consider in its strategy?

What challenges does the company face regarding trade and currency?