Digital, Mobile To Be Majority Of Advertisers' Spend, Affle's Khanna Says

Digital, Mobile To Be Majority Of Advertisers' Spend, Affle's Khanna Says

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses the growth of the mobile advertising market in India, expected to reach a CAGR of 30% by mid-decade. The CEO of Apple, a key player in digital marketing, shares insights on the company's business model, 2020 performance, and future strategies. Apple focuses on emerging markets, with 50% of its revenue from India. The company plans to expand globally, emphasizing vernacularization and verticalization. Funding strategies and data privacy compliance are also addressed, highlighting Apple's readiness for future regulations.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What demographic trends are influencing mobile advertising in India?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is Apple focusing on within India to enhance its business?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Apple plan to fund its growth and expansion strategies?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is Apple's stance on data privacy regulations?

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