Search Engine

The video tutorial emphasizes the importance of a strong web presence and explains the concept of search engines, which are online platforms that help users find information by searching for keywords. It highlights the significance of search engine optimization (SEO) for marketers to ensure their content ranks high in search results. Examples of popular search engines like Google, Bing, and Firefox are provided. The tutorial also discusses how marketers should strategically approach search engines to maximize their effectiveness.

How do keywords play a role in search engine functionality?

What strategies can marketers use to improve their visibility on search engine results?