Flipkart Sees $100M Sales in Ten Hours

Flipkart's 'Billion Dollar Day' on October 6th aimed to generate massive sales with discounts up to 80%. However, technical glitches hindered sales, leading to a $100 million revenue in 10 hours, which could have been higher. Competitors like Snapdeal and Amazon capitalized on Flipkart's issues by offering their own discounts. Analysts suggest that while Flipkart hoped for increased brand loyalty, customers were more attracted to discounts rather than the brand itself.

What was the occasion for Flipkart's extraordinary feat of generating sales in just 10 hours?

What discounts were offered by Flipkart on October 6th?

What technical issues did Flipkart face during the sale?

How did competitors react to Flipkart's sale and what strategies did they employ?

What do analysts say about customer loyalty in relation to discounts offered by Flipkart?