Ethnographic Research Considerations

Dr. Elizabeth Yardley introduces ethnography, explaining its Greek origins and its role in social sciences. Ethnography involves immersive, long-term engagement with a social group to understand their culture and behaviors. The video covers the importance of access, ethical considerations, and building trust within the group. It emphasizes the need for detailed field notes and reflective practice. Finally, it provides guidelines for exiting the field responsibly, ensuring a positive relationship with the group.

What is the literal meaning of the word 'ethnography'?

• Study of ancient cultures

• Observation of cultural rituals

• Writing about a group of people

• Analysis of social behaviors

Which of the following is NOT a method used in ethnographic research?

• Conducting surveys

• Conducting formal interviews

• Participating in conversations

• Observing behavior

What is a key challenge in gaining access for ethnographic research?

• Analyzing collected data

• Finding a suitable location

• Convincing participants to fill out surveys

• Inserting oneself into a community

Why is overt ethnography generally preferred over covert ethnography?

• It is less time-consuming

• It requires fewer resources

• It is easier to conduct

• It is more ethically acceptable

What is a crucial aspect of building trust within a group during ethnographic research?

• Providing detailed reports

• Conducting frequent interviews

• Being patient and non-judgmental

• Offering financial incentives

Why is it important to keep field notes during ethnographic research?

• To share findings with participants

• To capture significant events and reflections

• To maintain a record of expenses

• To ensure data is collected quickly

What should researchers be cautious of when relying on key informants?

• Their influence on other participants

• Their lack of knowledge

• Their unwillingness to help

• Their potential bias and agenda

What is an important consideration when exiting the field?

• Collecting final data quickly

• Avoiding any further contact with participants

• Ensuring participants understand the study's end

• Leaving without informing participants

Why is it important to revisit ethical considerations before leaving the field?

• To ensure all data is collected

• To remind participants of their rights

• To finalize the research report

• To gather additional information

What is a potential risk of not properly exiting the field?

• Participants may feel abandoned

• Findings may be inaccurate

• Research may be incomplete

• Data may be lost