McDonald's Menu and Market Strategy in India

The video explores McDonald's journey in India, highlighting its entry in 1996 and the challenges it faced. Key factors for success include adapting to vegetarian preferences and cultural values, led by Amit Jatia. McDonald's targeted new markets, including children and young professionals, and expanded into smaller cities. The company plans further growth, aiming to capture the coffee and fried chicken market.

When did McDonald's first enter the Indian market?

• 1990

• 1996

• 2000

• 1985

Who played a significant role in adapting McDonald's menu for the Indian market?

• Richard McDonald

• Amit Jatia

• Maurice McDonald

• Ray Kroc

What was one of the first vegetarian items introduced by McDonald's in India?

• McVeggie Burger

• McAloo Tikki Burger

• Paneer Wrap

• Cheesy Nugget Veg Bites

What is the Chicken Maharajah Mac?

• A vegetarian burger

• A beef burger

• A fish burger

• A chicken burger

How did McDonald's create a family-friendly atmosphere in India?

• By reducing prices

• By offering free meals

• By training staff to be courteous

• By offering discounts

What strategy did McDonald's use to attract children in India?

• Play areas

• Free Wi-Fi

• Free toys with Happy Meals

• Discounted meals

What is a significant factor in McDonald's expansion strategy in India?

• Opening in rural areas

• Targeting only Tier-I cities

• Expanding into Tier-II and Tier-III cities

• Focusing on online delivery

What is seen as a status symbol in smaller Indian cities?

• Dining at McDonald's

• Owning a car

• Wearing branded clothes

• Traveling abroad

What additional service does McDonald's provide to attract young customers?

• Discount coupons

• Live music

• Free Wi-Fi

• Free parking

What new markets does McDonald's plan to capture in India?

• Pizza and pasta

• Ice cream and desserts

• Coffee and fried chicken

• Seafood and sushi