I Don't Like You - Trust and how to Deal with the Toughest Form of Resistance

The video discusses stakeholder resistance, particularly when it feels personal, and emphasizes the importance of trust over likability. It introduces the trust equation, which includes credibility, reliability, intimacy, and self-orientation, as a tool to build trust with stakeholders. The video also identifies common trust issues and suggests ways to address them, ensuring stakeholders trust and work with you respectfully.

What new insight or understanding did you gain from this video?

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