TED: The secret ingredients of great hospitality | Will Guidara

The video discusses the journey of Eleven Madison Park, a renowned restaurant in NYC, and how a simple gesture involving a hot dog led to the development of 'unreasonable hospitality.' This approach focuses on creating memorable experiences for guests by being present, not taking oneself too seriously, and treating each guest as unique. The video highlights the impact of this philosophy on both guests and staff, and suggests its application beyond the restaurant industry, emphasizing the importance of making people feel valued in a service-driven economy.

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