Point of Purchase & Point of Sale

Point of Purchase & Point of Sale

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Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video tutorial introduces the marketing concept of 'point of purchase,' explaining it as the location where a sale is finalized between a buyer and seller. It covers both physical and virtual points of purchase, such as in-store sales counters and online shopping carts. The term 'point of sale' is also introduced as synonymous with point of purchase, emphasizing the location where the transaction is completed.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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