Point of Purchase & Point of Sale

The video tutorial introduces the marketing concept of 'point of purchase,' explaining it as the location where a sale is finalized between a buyer and seller. It covers both physical and virtual points of purchase, such as in-store sales counters and online shopping carts. The term 'point of sale' is also introduced as synonymous with point of purchase, emphasizing the location where the transaction is completed.

What new insight or understanding did you gain from this video?