Introduction to PESTLE Analysis for Business Threats and Opportunities

The video tutorial explains the PESTEL analysis framework, which helps businesses identify external threats and opportunities. It covers the six components: Political, Economic, Social, Technological, Legal, and Environmental factors. The tutorial discusses how businesses can use PESTEL to adapt to market changes and improve strategic planning. It provides examples of companies that have successfully managed external changes, like Facebook and Starbucks, and those that failed, like BHS and Blockbuster. The video concludes with a reflection on the importance of PESTEL in strategic business planning.

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