Making Change Last

The video discusses how organizations can manage change by understanding their self-perception within the industry and aligning sustainability initiatives with their core values. It highlights different leadership styles, such as silent leadership and fast following, and emphasizes the importance of integrating sustainability into the organization's core ideology. The concept of a Big Hairy Audacious Goal (BHAG) is introduced as a way to envision a sustainable future, encouraging organizations to set ambitious long-term goals for sustainability.

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