TED: How to choose clothes for longevity, not the landfill | Diarra Bousso

The video discusses the convenience of online shopping and its environmental impact, highlighting the fashion industry's role in pollution. The speaker shares a personal journey from Wall Street to founding a sustainable fashion brand, inspired by Senegalese culture. Key strategies for sustainability include customer co-creation, conscious production, and managing returns. The speaker emphasizes the importance of reducing waste and fostering a culture of sustainability, concluding with a vision for a responsible fashion future.

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