Marketing Mix: The Fifth P - What is Positioning?

The video explores market positioning, a strategic process to shape customer perceptions of a product. It highlights the importance of positioning in the marketing mix, using examples from brands like Mercedes and Apple. The video explains how price and quality often correlate and discusses aligning the four Ps—product, price, place, and promotion—with positioning. It outlines steps to create a positioning strategy, emphasizing market analysis, branding, and messaging to achieve desired market positioning.

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