CLEAN : Fuelled by coffee Londoners hit morning disco before work

Morning Glory Ville began a year and a half ago with 26 attendees and has grown to attract 1000 people per event across 16 cities worldwide. Founded in May 2013, it aims to introduce conscious clubbing and socializing without alcohol or drugs. This movement encourages people to enjoy social events substance-free, echoing ancient traditions of morning celebrations. The initiative has successfully brought a new way of partying to the urban environment.

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