Survey Design and Question Types

The video tutorial provides a comprehensive guide on writing effective surveys and questionnaires. It outlines steps to define issues, design clear questions, avoid dependencies, prevent bias, anticipate responses, group questions logically, and test the survey. The tutorial emphasizes clarity and specificity to ensure reliable data collection. An interesting fact about voter independence from a Gallup poll is also shared.

What is the first step in preparing a survey or questionnaire?

• Testing the survey

• Grouping questions logically

• Defining the issues and objectives

• Designing questions

What is the main goal when writing a survey or questionnaire?

• To cover every possibility and avoid misunderstandings

• To make it as short as possible

• To use complex language

• To include as many questions as possible

Why is it important to use familiar words in survey questions?

• To ensure respondents understand the questions

• To confuse the respondents

• To increase the length of the survey

• To make the survey look professional

What is a potential drawback of using open format questions?

• They limit the respondent's answers

• They invite subjective responses

• They are easier to tabulate

• They are always misunderstood

What should be avoided to ensure clarity in survey questions?

• Using simple words

• Using closed format questions

• Using specific timing

• Using double negatives

What is the benefit of closed format questions?

• They are easier to tabulate and track

• They require less thought

• They allow for free-wheeling responses

• They are more engaging

Why should questions in a survey be independent of each other?

• To make the survey shorter

• To avoid confusion and uncertainty

• To ensure all questions are answered

• To make the survey more interesting

What is the impact of using dependent questions in a survey?

• They can confuse and alienate respondents

• They make the survey more engaging

• They simplify the survey

• They increase response rates

What is a leading question?

• A question that is irrelevant

• A question that is too long

• A question that suggests a particular answer

• A question that is difficult to understand

What is the risk of using leading questions in a survey?

• They preserve the likelihood of a certain result

• They increase respondent engagement

• They are difficult to analyze

• They make the survey longer