

Business School 101: Subliminal Marketing Messages
Interactive Video
•
Business
•
9th - 10th Grade
•
Practice Problem
•
Hard
Nancy Jackson
FREE Resource
5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What hidden message is found in the Amazon logo?
A hidden arrow pointing upwards
A smiley face formed by an arrow
The word 'Amazon' written in reverse
A hidden number 31
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the outcome of James Vickery's experiment with subliminal messages?
It increased sales of Coca-Cola and popcorn
It led to a ban on subliminal advertising
It decreased sales of Coca-Cola and popcorn
It had no effect on consumer behavior
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did exposure to the Apple logo affect consumers in a study?
It made them more honest
It increased their creativity scores
It decreased their decision-making speed
It made them prefer IBM products
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What subtle message is conveyed in the Baskin Robbins logo?
The number 31 is hidden in the logo
A hidden arrow indicates speed
The word 'ice cream' is written in small text
A smiley face is formed by the letters
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main debate surrounding subliminal messages in advertising?
Whether they are legal
Whether they are visible
Whether they are ethical
Whether they are effective
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