Business School 101: Subliminal Marketing Messages

What hidden message is found in the Amazon logo?

• A hidden arrow pointing upwards

• A smiley face formed by an arrow

• The word 'Amazon' written in reverse

• A hidden number 31

What was the outcome of James Vickery's experiment with subliminal messages?

• It increased sales of Coca-Cola and popcorn

• It led to a ban on subliminal advertising

• It decreased sales of Coca-Cola and popcorn

• It had no effect on consumer behavior

How did exposure to the Apple logo affect consumers in a study?

• It made them more honest

• It increased their creativity scores

• It decreased their decision-making speed

• It made them prefer IBM products

What subtle message is conveyed in the Baskin Robbins logo?

• The number 31 is hidden in the logo

• A hidden arrow indicates speed

• The word 'ice cream' is written in small text

• A smiley face is formed by the letters

What is the main debate surrounding subliminal messages in advertising?

• Whether they are legal

• Whether they are visible

• Whether they are ethical

• Whether they are effective