Marketing Communication Strategies Quiz

What is the primary goal of marketing communication?

• To reduce production costs

• To communicate products and services to consumers

• To create new products

• To increase employee satisfaction

Which of the following is NOT a method to increase product exposure?

• Reducing product quality

• Advertising during TV breaks

• Shelf placement at eye level

• Product placement in movies

How can marketers capture consumer attention effectively?

• By focusing solely on product features

• By using irrelevant messages

• By breaking through the clutter with engaging content

• By ignoring consumer needs

What role does color play in consumer perception?

• It helps in capturing attention and creating associations

• It has no impact

• It only affects the price

• It is only important for online products

Which sense is NOT typically used in marketing to influence perception?

• Balance

• Taste

• Hearing

• Vision

What determines how consumers form attitudes towards products?

• The number of advertisements seen

• The brand's social media presence

• Consumer motivation and analysis

• The price of the product

When consumers have low motivation, how do they form attitudes?

• Through detailed analysis

• By relying on superficial cues

• By conducting surveys

• By consulting experts

What is the final step in the consumer evaluation of marketing communication?

• Exposure

• Perception

• Choice

• Attention

How can positive consumer attitudes affect a brand?

• They decrease brand visibility

• They increase purchase intention

• They have no effect

• They lead to higher production costs

What do consumers do after making a purchase choice?

• They immediately return the product

• They evaluate their purchase

• They forget about the product

• They stop using the product