Burger King's Marketing and History Quiz

What was the original name of Burger King when it was founded in 1953?

• King's Burgers

• Burger Palace

• Fast Food King

• Insta Burger King

Who were the original founders of Insta Burger King?

• Jim McLemore and David Edgton

• James McLemore and David R. Edggerton

• Donald N. Smith and John Menick

• Keith J. Kramer and Matthew Burns

What was the name of the jingle introduced by Burger King in 1973?

• Have it your way

• Whopper Delight

• King's Choice

• Burger King Magic

What was the name of the magical character introduced by Burger King in 1975?

• The Marvelous Magical Burger King

• The Whopper Wizard

• The Burger Sorcerer

• The King of Magic

What was the main issue with the 'Where's Herb' campaign?

• The campaign was too short

• The prize was too small

• Herb was a real person

• Herb was never revealed to the public

Which video game console featured Burger King's trilogy of games?

• PlayStation 2

• Xbox 360

• Nintendo Wii

• Sega Dreamcast

What was the main reason for the backlash against the King mascot?

• He was too similar to Ronald McDonald

• He was considered creepy and overstayed his welcome

• He was not featured in enough commercials

• He was too expensive to maintain

Which of the following was NOT a game released by Burger King for the Xbox 360?

• Sneak King

• Big Bumpin

• Whopper Chase

• Pocket Bike Racer

What was the main goal of Burger King's 'You Rule' campaign?

• To empower customers with customizable options

• To expand into new countries

• To introduce new mascots

• To reduce menu prices

What was a common complaint about Burger King's food experience?

• It was always cold

• It was too expensive

• It lacked consistency

• It was too spicy