Marketing and Promotion Strategies Quiz

What is the primary goal of promotion in marketing?

• To improve supply chain efficiency

• To increase employee satisfaction

• To build brand awareness and drive sales

• To reduce production costs

Which of the following is NOT a media channel used in advertising?

• Television

• Social media

• In-store samples

• Radio

How does sponsorship benefit a business?

• By increasing production capacity

• By offering promotional benefits through strategic partnerships

• By providing financial support to competitors

• By reducing product prices

What is the purpose of product trials in promotion?

• To reduce advertising costs

• To allow customers to try products before buying

• To offer discounts on bulk purchases

• To increase the number of product returns

What is a key benefit of Tesco's Club Card scheme?

• It reduces the cost of goods sold

• It provides free delivery for all purchases

• It allows Tesco to collect customer data for personalized offers

• It increases the number of store locations