Mailchimp Tutorial Quiz

Why is it crucial for small businesses to use email marketing?

• To ensure their business is known and remembered.

• To reduce the cost of physical marketing materials.

• To avoid using social media platforms.

• To replace traditional advertising completely.

What is the recommended email type to use when setting up a Mailchimp account?

• A Hotmail account.

• A business email with a custom domain.

• A free Gmail account.

• A Yahoo email account.

What is the purpose of creating a landing page in Mailchimp?

• To host a blog.

• To display company history.

• To capture customer emails.

• To sell products directly.

What is the advantage of using a lead generation template for a landing page?

• It integrates with all social media platforms.

• It automatically generates sales reports.

• It helps in capturing customer emails effectively.

• It provides free hosting.

Which feature does Mailchimp offer to help craft effective subject lines?

• Randomized text generator.

• Pre-written templates.

• AI-generated suggestions.

• Manual editing only.

What is the benefit of using send time optimization in Mailchimp?

• It sends emails at random times.

• It reduces email content size.

• It identifies the best time to reach subscribers.

• It guarantees email delivery.

Why is it important to authenticate your domain in Mailchimp?

• To enable social media integration.

• To increase email storage space.

• To prevent emails from being marked as spam.

• To access premium templates.

What is the purpose of Mailchimp's journey feature?

• To track employee progress.

• To automate customer communication based on actions.

• To design website layouts.

• To create a company timeline.

What should you do if a customer does not open the welcome email?

• Call them directly.

• Send a follow-up email after a set time.

• Remove them from the email list.

• Ignore and move on.

What is a key step before sending emails to ensure they are not marked as spam?

• Include a lot of images.

• Use a catchy subject line.

• Send emails in bulk.

• Authenticate your domain.