Understanding mCommerce

What does the 'M' in mCommerce stand for?

• Modern

• Mobile

• Money

• Market

Which of the following is a key reason for the growth of mCommerce?

• Decline in smartphone usage

• Reduction in mobile app development

• Advancements in mobile technology

• Decrease in online shopping

How does mCommerce provide convenience to busy customers?

• By offering discounts

• By limiting shopping hours

• By allowing shopping anytime, anywhere

• By reducing product prices

What feature can mCommerce platforms use to encourage sales through scarcity?

• Countdown timers

• Discount coupons

• Free shipping

• Extended warranties

How can businesses communicate directly with customers through mCommerce?

• Through push notifications

• Through television ads

• Through newspaper ads

• Through radio broadcasts

What is a major barrier for some customers in accessing mCommerce?

• Limited product availability

• Lack of interest in shopping

• Technological literacy

• High product prices

Why might customers hesitate to make purchases on mobile devices?

• Long delivery times

• Lack of product variety

• Concerns about security and fraud

• High shipping costs

What is a significant challenge for businesses in the mCommerce market?

• Limited advertising options

• High competition

• Lack of customer interest

• Slow internet speeds

What is crucial for a mobile app or platform to retain customers?

• User-friendly interface

• High loading times

• Complex design

• Limited functionality

What might happen if a mobile app is not responsive and easy to use?

• More app downloads

• Customers leaving for competitors

• Higher sales

• Increased customer loyalty