Marketing Week 6 P4

What are the two main branches of strategy analysis?

• Internal and External analysis

• Financial and Operational analysis

• Market and Competitor analysis

• Product and Service analysis

What does the acronym SWOT represent?

• Sales, Workforce, Operations, Technology

• Strengths, Weaknesses, Opportunities, Threats

• Strategy, Workflow, Objectives, Tactics

• Suppliers, Customers, Owners, Team

Which components of a SWOT analysis are related to a firm's internal environment?

• Opportunities and Threats

• Strengths and Weaknesses

• Strengths and Opportunities

• Weaknesses and Threats

In the SWOT analysis framework, which elements are categorized as "helpful"?

• Weaknesses and Threats

• Strengths and Weaknesses

• Strengths and Opportunities

• Opportunities and Threats