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WorksheetsPick the Mix
Total questions: 20
Worksheet time: 46mins
Name
Class
Date
1.
Marketers plan where they need to go and how to get there efficiently, in order to:
a)
lay out their strategies
b)
agree upon a goal
c)
measure their success
d)
achieve satisfying connections
2.
With the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following is the goal?
a)
improving this year's sales training results by 7% over last year's results
b)
improving this years customer satisfaction by 7% over last year's ratings.
3.
Of the following, which is a strategy for the goal of increasing this year's website sales by 9% over last year's sales?
a)
Letting people know the web address
b)
putting the web address on company vehicles
c)
printing the web address on company business cards
d)
including the web address in advertising
4.
Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this years customer service(by 15%over last years achievement)?
a)
scheduling the customer service training dates
b)
improving the customer waiting area
c)
increasing customer benefits
d)
offering customers a payment plan
5.
A goal can be evaluated to determine its
a)
advantage
b)
success
c)
benefit
d)
progress
6.
To reach their goal, marketers plan the route they believe to be:
a)
reasonable
b)
straight
c)
easy
d)
efficient
7.
when marketers determine their tactics, they make sure their tactics:
a)
support the marketing mix
b)
focus on their customers
c)
line up with their strategies
d)
bring in enough money
8.
A firm's strategy is important because it shows
a)
how its goal will be reached
b)
how its prices will be lowered
c)
how its tactics will be organized
d)
how its marketing mix will be blended
9.
to select the best strategy available to them, marketers should consider-
a)
how to get their product into more customers hands
b)
how the marketing concept applies to their situation
c)
resources needed to research and develop their product
d)
when they want promotional messages delivered to customers
10.
What do marketers do once they select what they think is the best strategy?
a)
set aside the needed funds
b)
apply the marketing concept
c)
list the available resources
d)
determine the final deadline
11.
Marketers know that obstacles to their plan might arise because
a)
prices might increase
b)
technology might improve
c)
competitors might move in
d)
situations might change
12.
a combination of the 4 elements of marketing yields the? (yield = produce)
a)
marketing mix
b)
product
c)
marketing concept
d)
price
13.
determining the goods, services or ideas a business will offer its customers is called the-
a)
price
b)
product
c)
promotion
d)
place
14.
the amount of money a firms asks in exchange for its products/services is called the -
a)
product
b)
price
c)
place
d)
promotion
15.
Balancing value and satisfaction for the customer is part of which element of marketing-
a)
promotion
b)
price
c)
place
d)
product
16.
Getting a selected product in the right place at the right time is called the __ elements of marketing
a)
price
b)
product
c)
place
d)
promotion
17.
To get a selected product in the right place at the right time, marketers often ask themselves which of the following questions-
a)
should we offer a warranty for our product?
b)
how should we package our product?
c)
where should we make our product available?
d)
what forms of payment should we accept?
18.
Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?
a)
promotion
b)
place
c)
price
d)
product
19.
Marketers know that changing one marketing mix element affects
a)
the strategy
b)
the goal
c)
the product quality
d)
the other elements
20.
Before customizing the marketing mix, marketers should:
a)
select the strategy
b)
choose the vendors
c)
decide the price
d)
pick the product
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