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Worksheetsmedia key concepts
Total questions: 12
Worksheet time: 6mins
Name
Class
Date
1.
Which sociologists think that the mass media is one of the ways that the elite groups control the way people think and act?
a)
Functionalists
b)
Marxists
c)
New Right
d)
Feminists
2.
What concept is the opposite of freedom of speech- a key liberal value in the UK?
a)
bias
b)
propoganda
c)
censorship
d)
spin
3.
What is the term which means a person who has editorial control over media content?
a)
gatekeeper
b)
media owner
c)
boss
d)
capitalist
4.
In what way is the mass media a key agency of secondary socialization?
a)
The media teaches us to conform by showing us images of successful people who got rich quick in celebrity big brother
b)
It stops us from doing what we want to do by distracting us with social media
c)
Many of the images represented in the media rely heavy on stereotypical representations of groups and exaggerated representations of the social world.
d)
It is like the family and teaches us what is right and wrong.
5.
What is meant by the substitute hearth?
a)
The idea that the TV is brainwashing us
b)
The idea that you should eat a healthy diet to avoid a heart attack
c)
The idea that television has replaced the fireplace as the center of a living room
d)
The idea that people arrange their chairs to point at the TV
6.
What does mass media mean?
a)
The idea that the media is mainly on Smart phones.
b)
The idea that forms of communication can reach a large audience. This is a key way that cultural norms and values are communicated.
c)
The idea that if you attend a religious service you can talk to god
d)
The idea that people now play a lot of games online.
7.
Which media effects model see the audience as active
a)
Uses and gratification model
b)
Fashion model
c)
Hypodermic syringe model
d)
Virtual reality
8.
What does alienation mean?
a)
Being upset
b)
Being an alien
c)
lacking connection with the social world
d)
Being on a social networking site
9.
What is hyper reality?
a)
Watching The Matrix
b)
Having a virtual chocolate bar
c)
an alternative reality based on the individual's experiences of TV and the internet. The difference between reality and fiction is blurred.
d)
Playing computer games online.
10.
What does elite mean?
a)
A small dominant group that control different institutions such as the mass media
b)
A tasty meal
c)
A type of sports car
d)
A group of people who never send their children to private schools
11.
What is a tabloid newspaper?
a)
A sociology textbook
b)
A small format newspaper, with sensational stories and gossip articles.
c)
A large newspaper with serious stories
d)
A person who owns the news press
12.
What does the term pluralist refer to?
a)
Lots of media owners who are involved in government
b)
Spelling plurals correctly
c)
Theories about the mass media that see variety and completion as good for society and as healthy signs of democracy.
d)
Being able to vote at the age of 18
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