Free Printable Ch. 31 Branding, Packaging, and Labeling

Worksheets

Ch. 31 Branding, Packaging, and Labeling

Total questions: 29

Worksheet time: 15mins

Name

Class

Date

A ___________ is a name, term, design, or symbol (or combination) that identifies a business or organization and its products.

Brand

Brand Name

Brand Mark

National Brand

A _____________ is the word, group of words, letters, or numbers representing a brand that can be spoken

Brand

Brand Name

Brand Mark

National Brand

This is the part of the brand that is a symbol or brand name – it may include distinctive coloring or lettering. It usually is not spoken, example is the Nike swoosh

Brand

Brand Name

Brand Mark

National Brand

This is a brand mark with human form or characteristics.

Brand

National Brand

Trademark

Trade Character

This is any part of a brand that is given legal protection by the federal government.

Brand

Trade Name

Trade Character

Trademark

These brands are owned and initiated by manufacturers.

Generic Brand

Store brand

National Brand

These brands are owned and initiated by wholesalers and retailers, also called

also called store or dealer brands.

Generic Brand

Private brand

National brand

These represent a general product category and do not carry a company or brand name.

Generic brand

Store brand

National brand

This branding strategy uses an existing brand name for an improved or new product in the product line.

Co Branding

Brand Licensing

Brand extension

Brand dilution

10.

This is legal authorization by a trademarked brand owner to allow another company (the licensee) to use its brand, brand mark, or trade character for a fee (royalty).

Co branding

brand licensing

brand extension

brand dilution

11.

This is combines one or more brands to increase customer loyalty and sales for each individual brand

Co Branding

Brand dilution

Brand extension

Mixed branding

12.

This is an example of...

Brand

Brand name

Brand mark

Trade character

13.

Co branding

brand licensing

brand dilution

brand extension

14.

Brand

Brand name

Brand mark

Trade character

15.

Co Branding

Brand dilution

Brand extension

Brand licensing

16.

National Brand

Store brand

Generic brand

17.

National Brand

Store brand

Generic Brand

18.

National Brand

Store brand

Generic brand

19.

This is the single brand name that identifies several related products.

Private Brand

Individual Brand

Family brand

20.

This is the physical container or wrapping for a product.

packaging

label

box

21.

This is an information tag, wrapper, seal, or imprinted message attached to a product.

packaging

label

box

sticker

22.

This type of label states the quality of the product.

descriptive

brand

grade

23.

This type of label identifies the brand.

descriptive

brand

grade

24.

This type of label provides information about product use, care, other features

descriptive

brand

grade

25.

This type of packaging's focus is on supporting non proudct issues such as social and political causes.

Environmental

Aseptic

Cause

26.

This type of packaging uses technology to keep food fresh longer without refrigeration.

Environmental

Cause

Aseptic

27.

This government agency regulates nutritional information and health claims.

FDA

FTC

USDA

28.

This agency tracks country of origin and organic labeling of food.

FDA

FTC

USDA

29.

This agency monitors false or misleading claims in advertising.

FDA

FTC

USDA

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Ch. 31 Branding, Packaging, and Labeling

Total questions: 29

Worksheet time: 15mins

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