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Worksheets7.01 Marketing's Role in Business
Total questions: 21
Worksheet time: 11mins
Name
Class
Date
1.
Marketing links producers to
a)
Distributors
b)
Retailers
c)
Marketers
d)
Customers
2.
Marketing is described as creating
a)
Exchanges
b)
Needs
c)
Advertisements
d)
Gaps
3.
Which of the following is a marketing activity?
a)
Balancing customer needs with wants
b)
Leading a project team
c)
Communicating with customers
d)
Lowering operational expenses
4.
What provides the basis for all marketing goals and actions?
a)
Pricing
b)
Planning
c)
Budgeting
d)
Retailing
5.
Which of the following influences the process of determining price:
a)
Customers’ perception of value
b)
Publicity
c)
Purchase location
d)
Sales promotion
6.
Which of the following is a method used to communicate with customers:
a)
Personal selling
b)
Manufacturing
c)
Customer orientation
d)
Marketing concept
7.
Which of the following is an example of communicating with customers:
a)
Sponsoring a charity event
b)
Creating a new product
c)
Choosing a store to distribute products
d)
Developing a marketing plan
8.
The purpose of communicating with customers is to
a)
Gather participants for a survey
b)
Befriend customers
c)
Determine prices
d)
Attract customers’ interest
9.
In an overall sense, where does marketing occur?
a)
Wherever advertisements are
b)
Wherever stores are
c)
Wherever businesses are
d)
Wherever customers are
10.
Of the following, which is a durable good:
a)
Coffee mug
b)
Insect repellent
c)
Hamburger
d)
Lip balm
11.
Which of the following activities is an aspect of marketing a service:
a)
Finding out customers’ favorite coffee flavors
b)
Determining how much to charge for a haircut
c)
Developing a new, improved cell phone
d)
Advertising the state of Michigan on television
12.
Which of the following items cannot be marketed:
a)
Holiday
b)
Health
c)
Hopefulness
d)
Hawaii
13.
In the marketing concept, whose point of view matters most?
a)
Seller’s
b)
Buyer’s
c)
Marketer’s
d)
Planner’s
14.
According to the marketing concept, which option demonstrates customer orientation?
a)
Convincing a buyer to buy
b)
Researching a firm’s competitors
c)
Finding out what a buyer wants
d)
Advertising the features of a product
15.
According to the marketing concept, which option shows company commitment?
a)
Leaving marketing to the marketing department
b)
Teaching marketing to college marketing students
c)
Setting aside funds to research what customers want
d)
Pricing a product to maximize profitability per item
16.
According to the marketing concept, keeping company goals in mind means
a)
Making product prices low
b)
Containing marketing costs
c)
Putting marketing second to other company goals
d)
Maintaining the firm’s purpose
17.
Overall, what does marketing allow us to do?
a)
Stop buying online
b)
Live our daily lives
c)
Feel better about shopping
d)
Limit our spending
18.
Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper:
a)
Competition
b)
Publicity
c)
E-commerce
d)
Service marketing
19.
Marketing encourages people from different countries to __________ frequently.
a)
Travel
b)
Train
c)
Think
d)
Trade
20.
Without marketing, producers and customers would be
a)
In close communication with each other.
b)
Highly dependent on advertising agencies
c)
Disconnected from each other
d)
Exposed to many new and improved products
21.
Which would probably result if a business reduced its marketing costs?
a)
Increased costs of production
b)
Decreased variety of consumer goods
c)
Increased consumer awareness of goods and services
d)
Decreased need for customer contact with businesses
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