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WorksheetsMM Final Exam Review
Total questions: 46
Worksheet time: 23mins
Name
Class
Date
1.
Choose the system that involves finding customers and keeping them satisfied.
a)
Customer relationship management
b)
Computerized customer search
c)
Business-to-customer management
d)
Customer satisfaction system
2.
True or False: The purpose of an HR explaining healthcare plans to their employees would be to inform.
a)
True
b)
False
3.
Which of these has a purpose of regulating the sale of stocks and bonds?
a)
Trading Comission
b)
Stocks and Bonds Comission
c)
Security and Exchange Comission
d)
Occupational Comission
4.
Discovering new ways to present products and finding solutions to challenging problems both showcase __________________.
a)
Positivity
b)
Integrity
c)
Initiative
d)
Creativity
5.
True or False: The Occupational Safety and Health Administration regulates chemicals that are improperly stored at a plant.
a)
True
b)
False
6.
What kind of data would be most helpful to find information regarding music consumers?
a)
Psychographics
b)
Demographics
c)
Geographics
d)
Quantifying
7.
_________________ is any form of direct contact between a salesperson and a consumer.
a)
Privatized selling
b)
Consumer contact
c)
Personal selling
d)
Consumer relationships
8.
__________ utility increased when restaurants began to accept credit cards.
a)
Posession
b)
Consumer
c)
Information
d)
Form
9.
Which of the following is a resource for finding employees?
a)
Libraries
b)
Current employees
c)
Community centers
d)
Labor Markets
10.
What is cross-training?
a)
Learning about jobs across multiple disciplines
b)
Preparing for different tasks in a job
11.
True or False: Product collection refers to the collective group of different products produced by a manufacturer or sold by an intermediary/retailer.
a)
True
b)
False
12.
True or False: Chief Financial Officer is part of the top management team.
a)
True
b)
False
13.
How do you open the register drawer?
a)
Open register
b)
TS lookup
c)
Options
d)
Administrative
14.
True or False: Middle managers assign work duties and monitor day-to-day activities.
a)
True
b)
False
15.
Research form rating is an example of which marketing core function?
a)
Marketing information management
b)
Marketing mix
c)
Information utility
d)
Product planning
16.
True or False: When a salesperson describes functions of a product that will meet the client's needs, they are using persuasion.
a)
True
b)
False
17.
__________ is an emotional barrier that prevents a listener from understanding.
a)
Understanding
b)
Logic
c)
Judgement
d)
Bias
18.
True or False: Most businesses prohibit sales techniques that are illegal and damaging to their reputation.
a)
True
b)
False
19.
A socially responsible company would _________________________________________________________________________.
a)
Willingly deceive their customers regarding policies and procedures for manufacture
b)
Voluntarily work with the government and consumer groups to provide info to consumers
c)
Donate money organizations that would benefit their social image
d)
Be aware of current events and changing social themes
20.
True or False: Maintaining self-control is especially important in regards to a conflict with a customer.
a)
True
b)
False
21.
Picking a product based on good past experience with the brand and popular/current features is __________________ decision making.
a)
Stable
b)
Limited
c)
Brand Loyalty
d)
Routine
22.
True or False: Desktop publishing is used to create and modify images, designs, and photographs.
a)
True
b)
False
23.
True or False: Using ts lookup is the best method when an item will not scan.
a)
True
b)
False
24.
Giving a customer a free item contingent on a specific purchase is an example of ____________ promotion.
a)
Customer
b)
Consumer
c)
Industrial
d)
Trade
25.
Employment laws that prohibit discrimination based on age, gender, religion, and national origin fall under the category of ___________.
a)
Negotiation
b)
Fairness
c)
Equity
d)
Emotion
26.
True or False: CRM stands for Customer Relationship Management.
a)
True
b)
False
27.
The Federal Trade Commission was established to protect consumers from ____________________________________.
a)
Product malfunctions affecting safety
b)
Unfair or deceptive business practices
c)
Social implications of management behavior
d)
Illegal stock trading
28.
The stage of a product characterized by slowing sales because the target market is saturated with knowledge is known as the _____________ stage.
a)
Planning
b)
Testing
c)
Decline
d)
Maturity
29.
True or False: Sales regulations protect customers from fraudulent or unethical selling practices.
a)
True
b)
False
30.
_______________ is a good way to provide feedback to show your understanding of a message.
a)
Provide contact info
b)
Offer a beverage
c)
Summarize the message
d)
Overcome emotional blocks
31.
Product planning refers to identifying product features and methods that will contribute to ________________________.
a)
Product sales
b)
Target market acceptance
c)
Consumer loyalty
d)
Product testing
32.
What does a bowling business provide to its customers?
a)
A promotion
b)
A good
c)
An exchange
d)
A service
33.
True or False: Possession utility involves making products.
a)
True
b)
False
34.
_________________ are a excellent way to motivate employees.
a)
Proposals
b)
Schedules
c)
Rewards
d)
Budgets
35.
The colorful travel-sized products displayed near the registers at Sephora are an examples of ___________________.
a)
Special promotions
b)
Premiums
c)
Point of Purchase Promotions
d)
Customer loyalty marketing
36.
True or False: A company that is horizontally organized will focus on management.
a)
True
b)
False
37.
True or False: When a charge receipt prints, you should sign your name at the top and circle the reference/authorization code and give it to the customer to sign.
a)
True
b)
False
38.
Rewards cards for customers with stickers/stamps/hole punches to indicate purchases are examples of ________________________.
a)
Customer loyalty marketing
b)
Rebates
c)
Sweepstakes
d)
Preiums
39.
True or False: Institutional promotions are efforts to say something positive about a business.
a)
True
b)
False
40.
Lauren's parents are helping her to purchase a new phone. They have owned many phones over the years so they will use ______________ decision making.
a)
Extensive
b)
Routine
c)
Emotional
d)
Limited
41.
Which of the following is NOT an example of discretionary income spending.
a)
Magazine subscription
b)
Underwear and socks
c)
Makeup
d)
Bracelet
42.
True or False: Pre-order is a step in the selling process.
a)
True
b)
False
43.
______________ promotion occurs when a manufacturer markets its products to a wholesale or retail business.
a)
Trade
b)
Consumer
c)
Industrial
d)
Customer
44.
Which of the following is NOT one of the four stages of the product life cycle?
a)
Introduction
b)
Growth
c)
Promotion
d)
Decline
45.
True or False: Shared leadership is when team members meet together to give feedback to each other.
a)
True
b)
False
46.
If a consumer decides to buy a product after seeing the commercial, they are part of a ______________________.
a)
Target market
b)
Possession utility
c)
Customer group
d)
Consumer market
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