WorksheetsSocial Media Exam
Total questions: 60
Worksheet time: 3600secs
What are the Basic Contents of Social Media Image?
Message, Logo, CTA
Message, Logo, CTA, USP
Message, Logo, CTA, URL, Description
Message, Logo, CTA, URL, Description, Liner
Which is not a complete Social Media Channel?
You Tube
Tumblr
Mr. Jack owns a real estate firm and he wants to find audience who can buy flats from his new projects built in NY. Which social media channel you suggest.
Google +
You are analyzing competitors for your Social Media Strategies. Among below points which one you need not to find out
Presence
Social Media activity
Social Media Channel
Preferred Channel
While writing liners on FB, which is the best practice to follow
Limit Characters to 140
Limit Characters to 240
Limit Characters to 250
Limit Characters to 142
From below channels, in which channel Business Account cannot be created
Tumblr
One mile is equal to
10000 impressions
10000 reach
1000 impressions
100 impressions
If you want to source audience for Digital Marketing Services company which channel you focus more?
G+
Social Media Audience networks are
Registered partners who publish ads in Social Media channels
Third party companies who publish ads in third party websites
Registered partners network who publish ads in all placement platforms
Online platforms partnered with Social Media Channels to publish ads
Edit placement in Facebook will give below options
Facebook news feed, Instagram stories, Native ads and messenger ads
Facebook, Instagram, Audience videos, messenger network
Facebook and its sub options, Instagram and its sub options, Audience Network and its sub options and Messenger and its sub options
Facebook, Instagram, Audience Network, Messenger
What are the Audience targeting options available in facebook
custom audience. Location, Age, Gender, Language. Detailed targeting. Connections
custom audience, location, language, age, gender
custom audience, location, age, gender, detailed targetting
custom audience, location, age, gender
What are facebook ad delivery types are available
Accelerated, Standard and Moderate
Accelerated and Standard
Standard and Moderate
Accelerated and Moderate
What are the types of campaigns available in Facebook
Brand Awareness, Engagement and Conversion
Awareness, Consideration and Sales
Reach, Engagement and Sales
Awareness, Consideration and Conversion
Below are the FB engagement campaigns
Followers
Page Likes, Post Engagement, Event Responses
Followers, Event Engagement, Post Responses
Page Likes, Event Engagement, Post Responses
Which is the most suitable campaign in Facebook to generate local awareness
Store visit
Reach
Brand Awareness
Traffic
What are the FB ad format available in reach campaign
Canva, Single image
Carousal, Collection, Single Video, Single Image, Canva, Slideshow
Carousal, Single Video, Single Image, Canva, Slideshow
Carousal, Collection, Single Video, Single Image, Slideshow
Facebook split test is possible for which variables
Delivery, Audience, Placement, Creative
Delivery, budgeting, Audience
Delivery, Placement, Creative,
Delivery, Creative, Budgeting
What is the purpose of Conversion tracking in Social Media
Keep an account of conversions done through Social Media
Re-target visitors in other websites
Re market products to same customers
Re-target website visitors in Social Media
What are the campaigns available in Twitter
Website clicks and conversion
Followers, Tweet engagement, App installation and rengement
Promoted video views, Awareness
All of the above
Can you track Twitter audience behavior in your website?
yes
no
Audience Network works for twitter also
yes
no
may be
Which currency twitter accepts
Rupee
Dollar
Any currency
What activities involved in Social Media Optimisation
Creating a Page or Account, Regular posting, Community Building, Responding, Analytics
Creating a Page or Account, post once a week, Group participation, Responding, Analytics
Creating a Page or Account, Regular posting, Community Building, Reporting, Following competitors
Creating a Page or Account, Regular posting, Content participation, Responding, Analytics
Which objective below you cannot achieve through LinkedIN
Traffic
Engagements
Store Visit
Generating Leads
Which one is not an ad format in LinkedIN
Carousal
Spotlight
Message
Collections
What are the ad formats of LinkedIN engagement campaign
Single Image, Single Video
Single Image, Single Video, Carousel Image
Single Image, Single Video, Carousel Videos
Single Image, Single Video, Single Carousel
When you found that targeting a particular kind of groups in Social will help your business which channel you choose to reach those people
Youtube
Which social media channels allows to target followers of similar business
Youtube
Niche geographical targeting available in which social media channel
All channels
What are your campaign assets in Facebook
Audience list, Images,
Catalogs, Business Locations, Block lists
Catalogs, Business Locations, Images
Audience list, Catalogs, Business Locations, Images, Block lists
What are the text to image rating in Facebook
Ok, Low, Medium, High
Ok, Low, Medium, More, High
Ok, Low, More, High
High, Low, Ok
what are the creative hub view formats available
Single Video, Canvas
Slideshow, Carousel
360 video, Single image
All the above
Which is the appropriate social media channel to target audience based on education
Youtube
What type of budget split available in FB Split test
Even split
weighted split
both
none
Which currency LinkedIN campaigns will accept
Only Dollar
Any currency
only Rupees
Country Specific currency
Which objective from the below cannot be achieved through Twitter
Followers
Instream Video Views
Lead Generation
App re engagement
Which Social Media channel allows you to target audience based on the mobile network they use
No Channels has this feature
If you want to target audience bases on keywords they use and TV shows they are interested. In which channel you find such audience
Youtube
In FB when you want to change some settings of many campaigns at a time which option you use
Automated Rule
Bulk change
Apply bulk change
Automatic Change
In FB conversion campaign when FB charges you
Impressions
CPC
CPM
Clicks
Which one from the below is not an asset of FB
Audience Network
Messenger
When you dont want your ad to appear with sensitive content what you do in FB
Apply filter to inventory
Use Block list option
Exclude such websites
Report to FB
if you want to target people who responded to your events what you do in FB
Custom Audience - Use Facebook Sources - Events
Custom Audience - Your Sources - Events
Custom Audience - Use Facebook Sources - Facebook - Events
Custom Audience - Use Other Sources - Events
Which FB ad format in available only in Mobile
Collections
Canvas
Instant message
Carousel
If you want to show your ad in FB on few hours of everyday which budget option you use
Daily Budget
Split Budget
Weighted Budget
Lifetime Budget
Which ad format is not available for FB conversion campaign
Instant Experience
Carousel
Collection
Slide show
What option in Social Media Channels help you to re market your business to audience
Event tracking
Tracking codes
Pixel codes
Targeting tags
What are the placement options available in LinkedIN
LinkedIN and Audience Network
LinkedIN and slide show
LinkedIN Audience Network
Other websites and Apps
Which social media channels has dynamic ads option
None of the social media channels
If you want to show your ads in messages which channel will help you
None
Which social media channel help you to serve ads in different languages
None
