WorksheetsMarketing Functions
Total questions: 12
Worksheet time: 8mins
Name
Class
Date
1.
A retail employee puts a pair of shoes on a customer and asks how they feel.
a)
Marketing Information Management
b)
Selling
c)
Promotion
d)
Product Management
2.
A retailer decides to mark down all swimsuits in August.
a)
Product Management
b)
Selling
c)
Distribution
d)
Pricing
3.
A team of workers approach customers in a mall to ask them their opinions about the upcoming political election and the candidates running for office.
a)
Marketing Information Management
b)
Product Management
c)
Selling
d)
Promotion
4.
Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.
a)
Selling
b)
Product Management
c)
Marketing Information Management
d)
Promotion
5.
A television commercial stresses the benefits of buying a new protein bar.
a)
Marketing Information Management
b)
Selling
c)
Promotion
d)
Product Management
6.
A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years.
a)
Marketing Information Management
b)
Market Planning
c)
Promotion
d)
Product Management
7.
A customer buys a Kindle and books from Amazon.com to get ready for an upcoming vacation.
a)
Distribution
b)
Product Management
c)
Market Planning
d)
Marketing Information Management
8.
A small restaurant upgrades its inventory tracking and menu ordering system in order to better serve their customers and to order the correct food items each week.
a)
Market Planning
b)
Product Management
c)
Marketing Information Management
d)
Distribution
9.
A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.
a)
Distribution
b)
Market Planning
c)
Selling
d)
Product Management
10.
The Washington Redskins have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website.
a)
Promotion
b)
Marketing Information Management
c)
Product Management
d)
Selling
11.
A cell phone company offers an extended warranty to consumers to purchase that covers their phone repairs for 2 years from the purchase date.
a)
Selling
b)
Pricing
c)
Promotion
d)
Product Management
12.
There is a shortage of pumpkins due to a rainy summer, so consumers are charged more per item containing pumpkin puree in the fall.
a)
Market Planning
b)
Marketing Information Management
c)
Selling
d)
Pricing
100 %
