WorksheetsMarketing Applications Unit 3
Total questions: 45
Worksheet time: 23mins
Name
Class
Date
1.
Which is a source a business often consider when generating product ideas?
a)
Design costs
b)
Test results
c)
Customer complaints
d)
Promotional plans
2.
What is the advantage to a business of having its employees generate product ideas as a group?
a)
More participants provide a variety of perspectives.
b)
It is easier to develop and implement a product concept.
c)
Group members tend to reach consensus quickly.
d)
Screening activities can be distributed among several people.
3.
Sandy and members of her team took turns randomly sketching and doodling on a piece of paper. Now, they are studying the doodles, trying to identify the shapes, and determining how the shapes can be related to a particular product opportunity. Sandy and her team are using which creative-thinking technique?
a)
Synectics
b)
Brain drawing
c)
Free association
d)
Starbursting
4.
To generate innovative product ideas, a business often performs which activity?
a)
Evaluates traits
b)
Interprets laws
c)
Monitors trends
d)
Measures feedback
5.
Real market opportunity occurs during which situation?
a)
Good or services can be produced efficiently.
b)
Entrepreneurs brainstorm ideas.
c)
Supply exceeds demand.
d)
Identified wants exist.
6.
Six Thinking Hats is a creative-thinking technique that stimulates ideal generation through which activity?
a)
Assigning each group member a different job
b)
Playing the devil's advocate
c)
Providing positive feedback
d)
Categorizing information
7.
Market opportunity is often affected by which factor?
a)
Location
b)
Timing
c)
Rewards
d)
Methodology
8.
Which employee is a good source for obtaining new product ideas because he or she is in contact with customers on an ongoing basis?
a)
Graphic designer
b)
Tax auditor
c)
Sales representative
d)
Office manager
9.
Which is an example of a manager being unethical when communicating with employees?
a)
Explaining that some information is confidential
b)
Deliberately providing insufficient information
c)
Sending information in simple chart form
d)
Deliberately limiting the distribution of classified information
10.
Why is it often considered unethical to gossip?
a)
May not be courteous
b)
Takes time away from work
c)
Information may be false
d)
Is critical of other people
11.
What is a negative effect of workplace gossip?
a)
Less conflict
b)
More collaboration
c)
Lower productivity
d)
Higher morale
12.
What should an employee do if a coworker is spreading malicious gossip about another worker?
a)
Refuse to pass on the information
b)
Deny hearing the rumor
c)
Ask for supporting evidence
d)
Check out the accuracy of the message
13.
Which is confidential information that would be unethical for an employee to provide to others without permission from the business?
a)
Dates of an upcoming special sale
b)
Posting of available positions
c)
Well-publicized expansion plans
d)
List of employees who will be promoted
14.
A business that obtains private information about a customer's financial status and makes it public is behaving in which manner?
a)
Unethical
b)
Immoral
c)
Illegal
d)
impersonal
15.
Which is a type of a persuasive message?
a)
Requests for action
b)
Requests for ideas
c)
Presentations of ideas
d)
Request for claims or adjustments
16.
After writing a persuasive message for her prospective customers, what should Beth do next?
a)
Planning the message
b)
Analyzing the situation
c)
Gathering Information
d)
Organization of the message
17.
What are the main components of a budget?
a)
Cash flow and net worth
b)
Assets and liabilities
c)
Profit and loss
d)
Income and expense
18.
Why would a business use its budget to estimate income?
a)
To increase losses
b)
To increase shrinkage
c)
To plan purchases
d)
To develop services
19.
Which is a situation for a business to plan its budget carefully?
a)
Supplies may be scarce.
b)
Time is limited.
c)
Regulations are complex.
d)
Money is limited.
20.
By regularly reviewing its budget, a business is able to determine if it is performing which activity?
a)
Offering loans to employees
b)
Paying interest to customers
c)
Following their financial plans
d)
Receiving discounts from vendors
21.
A business uses its budget to estimate how it will perform which activity?
a)
Spend their money
b)
File their taxes
c)
Calculate their assets
d)
Depreciate their assets
22.
How is a budget like a tree?
a)
A budget changes from season to season.
b)
A budget is supported by strong sales like a tree is supported by strong roots.
c)
A budget requires care and nurturing, like a young tree.
d)
A budget is divided into categories and subcategories similar to tree branches.
23.
In organizational buying, reciprocity refers to the practice in which activities?
a)
Engage in interrelated business transactions
b)
Try to build long-term relationships with customers
c)
Do not charge other businesses sales tax because of a most-favored status
d)
Buy the same amount of goods from a company as the company is buying from them
24.
Which has more effect on the types of services that consumers buy than on the types of services that organizations buy?
a)
Authority figure
b)
Peer pressure
c)
Limited availability
d)
Reasonable price
25.
Which factor has contributed to the increased use of electronic sales presentations vs. face-to-face sales presentations?
a)
Audio and video conferencing
b)
Meeting software and improved Internet access speeds
c)
High-end telecommunication hookups and laptops
d)
Computing power and video conferencing
26.
Sales training should be an ongoing process. Which information would most likely be released on a RSS feed in electronic sales training?
a)
Comparison with the products of competitors
b)
PDF of an annual report
c)
Notification about a job promotion
d)
Memorandum detailing how to avoid responding to questions about a public-relations crisis
27.
What is a characteristic of organizational buying behavior?
a)
Quick decision making
b)
Low levels of demand fluctuation
c)
Multiple buying influences
d)
Limited buyer-seller contact
28.
Which often influences the buying behavior of consumers in different parts of the world?
a)
Aptitudes
b)
Talents
c)
Language
d)
Culture
29.
Which is a social factor that often influences buying behavior?
a)
Individual beliefs
b)
Basic needs
c)
Personal attitude
d)
Marital status
30.
One of the major differences between the decisions made in organizational buying and the decisions made in consumer buying is that organizational buying decisions consist of which activity?
a)
Made by members of senior management
b)
More frequently made by groups
c)
Made by influential people
d)
D. Always voted on by supervisors
31.
What is an important aspect of a customer-centric business?
a)
Reducing the number of touch points with customers
b)
Limiting decision making for employees
c)
Being satisfied with the status quo
d)
Aligning business activities with customer needs
32.
Many people make the mistake of thinking that customer relationship management refers solely to which factor or factors?
a)
People
b)
Strategies
c)
Processes
d)
Technology
33.
Which situation is an unethical action associated with customer relationship management?
a)
Allowing customers the ability to opt-out of the e-mail updates that the business provides
b)
Implementing a frequent-buyers program for customers
c)
Collecting customer information with authorization to develop a customer profile
d)
Selling customer lists without their consent to third parties
34.
An important aspect of using technology in customer relationship management involves which activity?
a)
Allowing employees to have complete access to customer information
b)
Posting the information of customers on a website
c)
Updating customer information in the computer database
d)
Providing customers with excessive product information
35.
One action that an ethical business can take to help build the long-term trust and loyalty of its customers is to perform which activity?
a)
A. Sell its customer list to third parties without permission.
b)
Maintain detailed information about transactions.
c)
Implement a comprehensive customer privacy policy.
d)
Send daily opt-in e-mail messages to customers.
36.
Which is a benefit of customer relationship management?
a)
The ability to double profits
b)
A work force that does not commit errors
c)
A decrease in customer advocacy
d)
The opportunity to create targeted marketing campaigns
37.
Which type of customer relationship management software would be most appropriate for a company that is looking for a more efficient way to track leads, prospects, and customers?
a)
Sales force automation technology
b)
Campaign management software
c)
C. Personalization technology Personalization technology
d)
Matching engine technology
38.
A primary reason for a business to bundle its products is for which activity?
a)
To obtain referrals
b)
To increase sales quotas
c)
To control expenses
d)
To encourage long-term use
39.
A characteristic of product bundling is that the price of the bundle usually cause which situation?
a)
Adjusted based on the type of customers who purchase the bundle
b)
Intended to be the same as the prices set by competitors
c)
High to reflect the quality and status of each product
d)
Lower than the combined price of the products sold separately
40.
Which is an example of product bundling?
a)
Business selling computer, printer, and scanner as a unit
b)
Garden shop discounting prices of seasonal merchandise
c)
Theme park charging admission and selling ride tickets
d)
Lumber company selling wood chips as small-animal bedding
41.
Which is an example of a purchase experience touchpoint?
a)
Customer satisfaction surveys
b)
Loyalty programs
c)
Direct sales
d)
Warranty programs
42.
Target markets are important factors to consider when a business is performing which activity?
a)
Analyzing personnel reports
b)
Establishing their accounting systems
c)
Distributing budget information
d)
Positioning their corporate brands
43.
Which is a primary factor that a business would consider when positioning its corporate brand?
a)
Its form utility
b)
Its executive summary
c)
Its target market
d)
Its promotional budget
44.
When positioning a corporate brand, what is a marketer trying to determine by comparing the attributes of its products to those of competitors?
a)
Points of difference
b)
Causes of risk
c)
Areas of concern
d)
Frames of reference
45.
A company should consider the needs and wants of the target market during which situation?
a)
When it develops its personal budget
b)
When it achieves its short-term goals
c)
When it positions its corporate brand
d)
When it prepares its weekly expense reports
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