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Worksheets

AIDA way

Total questions: 10

Worksheet time: 6mins

Name
Class
Date
1.
What does the first 'A' in AIDA stand for?
a)
Attention
b)
Action
c)
Interest
d)
Attentiveness
2.

What does the 'I' in AIDA stand for?

a)

International

b)

Interest

c)

Idiot

d)

Ingenuity

3.
What is meant by the final 'A' in AIDA?
a)
Attention
b)
Action
c)
Activate
d)
Awesome
4.

What information is used in the 'Interest' component of AIDA?

a)

Statistics and facts about the product.

b)

Large font, color and images.

c)

Encouraging the target market to go out and buy the product.

5.

What information is used when working the 'Desire' component of AIDA?

a)

Statistics and facts about the product.

b)

Large font, color and images.

c)

Stimulating information focusing on a culture, status, connection

6.
What information are we looking for when ask for 'Action'?
a)
Statistics and facts about the product.
b)
Large font, colour and images.
c)
Focusing on a culture, social, status group.
d)
Encouraging the target market to go out and buy the product.
7.
Look at this image. 
Identify information involving 'Attention'.
a)
The best sunrise ever...
b)
Ocean star
c)
12 guests
d)
Tailor made Polar Expeditions
8.

Look at this image.

Identify the company.

a)

The best sunrise ever.

b)

Ocean star

c)

12 guests

9.

Look at this image.

Identify the "Attention"

a)

Individual & group packages

b)

Specialized Diet Plans

c)

Change the way you live

d)

Flexible Locations

10.

A call to ACTION can be:

a)

A phone Number

b)

a website link

c)

satisfaction guaranteed

d)

a free gift or discount

e)

All of the Above