Public transportation helped advance sports and entertainment

Thomas Edison’s invention, the kinetoscope, was a device that led to today’s motion picture industry

The fifth “P” in the marketing mix is people.

Any celebrity can endorse any product regardless of the audience, and the product will sell well because of the celebrity’s endorsement.

Companies can earn additional revenue, or gross income, by using core and ancillary products as promotional tools to promote and market other unrelated products.

If you download copyrighted material without permission, you are committing an act of piracy, which is illegal.

Convergence and cross-promotion help to develop product synergy.

If you have consumer loyalty, you make a point to watch the competition, even if they are playing at the same time as your favorite team.

With the exception of a championship game, one sporting event does not usually produce the same amount of revenue from merchandising and royalties as might an entertainment event.

____ is money left to spend after necessary expenses are paid.

____ is any form of communication used to persuade people to buy products.

The ____ product, or main product, includes the sports event, movie, stage show, or book.

Unauthorized ticket sellers, or ____ affect pricing of sports events.

A ____ is the legal protection of a creator’s intellectual property or product.

____ are unforeseeable events and obstacles that can negatively affect business.

Creating ____ a combined action that occurs when products owned by one source promote the growth of related products—is a goal of sports and entertainment marketing.

The difference between sports and entertainment can be found in consumer loyalty, product, and ____.

____ is the promotion of a company in association with a property.

A new form of advertising is ____ where companies pay to have their logos digitally overlaid onto a billboard during a televised game.

People who use products are...

Approval or support of a product, service, or idea, usually by a celebrity Is an...

The overlapping of product promotion is...

A product related to or created for the core product is...

Use of ancillary products such as merchandise as promotional tools is...

Sellers of products are...

A good or service that any for-profit industry sells to its customers is a ...

Payment for material that has been copyrighted, or legally declared as belonging to the creator is a ...

Any form of communication through which one industry relies on another industry to promote its product is ...

When consumers are happy with a company and become repeat customers it is ...

With the exception of a championship game, one sporting event does not usually produce the same amount of revenue from merchandising and royalties as might an entertainment event.

Any form of communication through which one industry relies on another industry to promote its product is ...