A newspaper is an example of what kind of research? (One word required) (1 mark)

(a)  

Systematic process of planning, collecting, analysing, and communicating information that is relevant to making better marketing decisions is a definition of (a)   (Two words required) (1mark)

An unobtrusive data collection procedure. Subjects’ behaviours are observed without their knowledge. Consequently, their cooperation is not required and their behaviours won’t be influenced by the researcher. This is a definition of an (a)   (One word required) (1 mark)

This orientation focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace (One word required) (1 mark)

(a)  

This marketing philosophy focuses on satisfying customer wants and needs while meeting organisational objectives (Two words required) (2 marks)

(a)  

Features such as age and gender are associated with which type of segmentation? (One word required) (1 mark)

(a)  

What type of orientation believes that its products high quality and functional features make it a superior product? (one word required) (1 mark)

(a)  

What type of orientation puts the customer at the heart of the business; all activities in the organization are based around the customer? (One word required) (1 mark)

(a)  

A specific group of consumers to whom the business wants to sell its products or services (Two words required) (1 mark)

(a)  

Smaller market that has a unique set of needs (one word required) (1 mark)

(a)  

A marketing strategy used to appeal to a large, general group of consumers (two words required) (1 mark)

(a)  

The process of dividing a large group of consumers into meaningful subgroups based on identifiable and similar characteristics and needs (Two words required) (1 mark)

(a)  

The proportion of total market sales that a firm has is a definition of (a)   (two words required) (1 mark)

Where a product is placed in the market relative to its competitors (Two words required) (1mark)

(a)  

Any place that buyers and sellers will come together to exchange goods or services (one word required) (1mark)

(a)  

Sales of one firm/Total market sales x 100 is the formula for (a)   (Two words required) (1 mark)

Change in size of market / original size x 100 is the formula for (a)   (Two words required) (1 mark)

Which type of market is likely to sell a high volume of goods at a low profit margin? (One word answer required) (1 mark)

(a)  

The outcome of an action taken or not taken, in a situation which may result in loss or gain. It can be measured and quantified. (one word required) (1 mark)

(a)  

Each member of the population has an equal chance of being included. Its appropriate when researching a large market and bias cannot be introduced (Two words required) (1 mark)

(a)  

Occurs when the interviewers select people within the population who meet set criteria e.g. 300 males aged between 24 –26 (two words required) (1 mark)

(a)  

A product produced by one business using a specific name (one word required) (1 mark)

(a)  

A diagrammatic technique that enables businesses to display the perceptions of customers. It compares different variables regarding products and consumers. It can be used to identify what segment of the market is underprovided for (Two words) (1 mark)

(a)  

Where a product is placed in the market relative to its competitors (Two words required) (1 mark)

(a)