Communicate mission of PA, its people and programmes

Help WOG disseminate policies to residents

Ensure accuracy of communications from PA

Shape public's perception of PA

Enforce that all communications with external parties are maintained by the division

Enhance public understanding & support of PA and its grassroots movement

Leverage on mainstream media & manage public perceptions and issues

Promote staff alignment and pride in their work through internal communications

True

False

Reach out to different audiences through social media

Works and consults with external agencies on overseas introduction of the PA brand

Produce interesting video content on volunteers, programmes and initiatives

Act as the WOG communicator by sharing government policies with residents

Understand residents' concerns in order to customise materials that address their needs

Build rapport and speak to residents' hearts

Disseminate information through grassroots and partner network

AKK booklets consolidate and explain policies in simpler terms

AKK is streamlined for three resident profiles: Working Adults, Families, and Seniors

AKK On-the-GO! is for PA staff and GRLs

All the information are accurate

To collaborate with stakeholder divisions to deliver a Great Customer Experience across PA's service channels and touch points

Aspire to have Happy and Delighted Customers & Residents

Uplift service delivery standards through conducting service audits, benchmarking and monitoring progress

All of the above