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Digital Marketing

Total questions: 84

Worksheet time: 19mins

Name
Class
Date
1.

The most popular social networking site in the world is:

a)

Twitter

b)

LinkedIn

c)

Facebook

d)

Youtube

2.
___________is an umbrella term for all of your online marketing efforts
a)
Email marketing
b)
Digital marketing
c)
Social marketing
d)
Inbound marketing
3.
The process of optimizing your website to ‘rank’ higher in search engine results pages.
a)
SEO
b)
B2C
c)
PPC
d)
B2B
4.
A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
a)
Affiliate Marketing
b)
PPC
c)
Email marketing
d)
Native Advertising
5.
__________refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content
a)
Native Advertising
b)
Subliminal Advertising
c)
Guerrilla Advertising
d)
Pop Ups
6.
An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touchpoint with your business.
a)
Attribution Modeling
b)
Fashion Modeling
c)
Salutation Modeling
d)
Action Modeling
7.
Testimonials are most effective if the buyer is in the ___________stage of purchasing.
a)
Decision
b)
Awareness
c)
Optimal
d)
Shopping
8.

While setting objectives for your Digital Marketing Strategy, it's best to use SMART objectives (Specific, Measurable, Attainable, Realistic, Time-bound). Which of the following is a SMART objective?

a)

Reduce total advertising costs by 15%

b)

Increase sales through the eCommerce platform by 10% within the next six months.

c)

Increase number of visitors to the company website during the next six months

d)

Improve brand awareness significantly during this semester.

9.

Which of these websites is useful for monitoring changes in online search patterns over time?

a)

Google Trends

b)

Social Mention

c)

Google Analytics

d)

Radian 6

10.

You send a free sample of your new lipstick product to a beauty blogger, in the hopes that they will choose to mention it in a blog post. What type of media does this relate to?

a)

Earned Media

b)

Paid Media

c)

Owned Media

11.

What are the advantages of sponsoring influencer content, rather than trying to stimulate organic influencer content?

a)

Control over message

b)

Guaranteed outcome

c)

Credibility of message

d)

Lower cost

12.

Which website metric tells you how many of your website visitors view only one page?

a)

Sessions

b)

New vs returning users

c)

Bounce rate

d)

Conversion rate

e)

Session duration

13.

When running a paid search (PPC) campaign, which of these metrics do we want to be low?

a)

Impressions

b)

Cost Per Click

c)

Cost Per Acquisition

d)

Click Through Rate

14.

You are running a paid search (PPC) campaign. The click through rate is high, but the transaction conversion rate is low. What should you do?

a)

Improve the PPC campaign

b)

Improve the website

c)

Improve both the PPC campaign and the website

15.

Which of the following social media metrics are a good measure of reach?

a)

Twitter followers

b)

Video views

c)

Instagram likes

d)

Twitter retweets

16.

Which of the following social media metrics are a good measure of engagement?

a)

Comments on Facebook posts

b)

Twitter mentions

c)

Facebook followers

d)

YouTube video comments

17.
What is the main goal of social media or digital marketing?
a)
To connect business with consumers
b)
To be funny
c)
To entertain
d)
To teach about the dangers of the internet
18.
Proctor & Gamble is an example of a corporate brand.
a)
True
b)
False
19.
Tide is an example of a product brand.
a)
True
b)
False
20.
Which is NOT an aspect of the marketing mix?
a)
product
b)
placement
c)
population
d)
price
21.
How the consumer gets the product
a)
Place
b)
Price
c)
Promotion  
d)
Sales strategy
22.
What represents the exchange for the product or what customers are willing to pay
a)
Price
b)
Sales
c)
promotion
d)
Rebate
23.
A target market is...
a)
The group of customers a business seeks to attract who have specific, similar needs
b)
The group of 5 to 10 people that a business markets to on a daily basis
c)
All of the customers who shop at target
d)
A customer who has an unfulfilled desire and is financially able and willing to fill that desire
24.

Allow all the members in your DM team to post and send Post is an appropriate way of protecting a company's online reputation

a)

Correct

b)

Wrong

25.
When creating a story, how can you get the audience involved?
a)
Post a photo
b)
Post a funny video
c)
Ask a question
26.
Number of people visiting a website.
a)
Traffic
b)
Feeds
c)
Goals
d)
Data
27.
Consumers become committed to brands and make repeat purchases from the same brands.
a)
Brand loyalty
b)
Marketing Mix
c)
Aftersales
d)
Market sales
28.
____ can be a source of annoyance for web users.
a)
Pop Ups
b)
SEO
c)
Google Adwords
d)
Search results
29.

Affiliate marketing refers to?

a)

A refer site

b)

Earning a commission by promoting other people's products

c)

A site to generate leads and sales

30.

Traditional marketing includes

a)

Social media and email marketing

b)

Newspaper advertisement and cold call

31.

It is important to have a website despite the nature of business

a)

True

b)

False

32.
What does SEO stand for?
a)
Sending Emails Often
b)
Search Engine Operations 
c)
Search Engine Optimazation
d)
Save Ever Offer
33.
A mark or design placed on a product to identify it is...
a)
brand
b)
brand position
c)
brand loyalty
d)
benefit
34.
The symbol is an example fo
a)
brand name
b)
slogan
c)
logo
d)
tag line
35.
Shelly will only buy Starbucks coffee is an example of
a)
brand position
b)
brand loyalty
c)
brand identity
d)
visual symbol
36.
What is an example of a search engine?
a)
Gale Student Resources in Context
b)
Google
c)
Gale Power Search
d)
Britannica
37.
What is this?
a)
Search Bar
b)
Snippet
c)
Filter
d)
Ads
38.
–A marketer’s plan for changing consumer’s perceptions of a brand in comparison to competing brands, is known as:
a)
Re-positioning
b)
Re-branding
39.
What type of personal information is it okay to share with someone you don't know? 
a)
Your name and telephone number only 
b)
Your email address only, if it doesn't include your name 
c)
 Minor details like the name of your school, and what your parents do for a living 
d)
You should never share ANY personal information with someone you don't know 
40.
What is Digital Commerce?
a)
Buying and Selling online
b)
Buying new iPads for the school
c)
Going to Best Buy
41.
What is a negative of Digital Commerce?
a)
I can stay at home in my pjs and shop.
b)
Hackers may steal my private information.
c)
I can price compare easily.
42.
What should you do if you receive a suspicious looking email with an attachment?
a)
Open the attachment to see if it's from a friend 
b)
 Send a message back to the sender, asking him to remove you from his email list
c)
Forward the attachment to a friend who knows a lot about computers
d)
Delete it immediately
43.
A successful Web site is built around
(increasingly important in ever growing and more competitive markerts)
a)
those lovely chickens
b)
the needs of the developer
c)
business-centered design
d)
customer-centered design
44.
Before anything gets added to a cart, sales can't happen if a website does not select an _______
a)
conversion rate
b)
good checkout process
c)
blog
d)
appropriate audience
45.
The __________________________ is loosely defined as the percentage of Web site visitors who complete a desired action
a)
website delivery report
b)
analytics
c)
conversion rate
d)
compression of an image
46.
The purpose of a site map for a user is to
a)
for a developer to see where new pages fit in the process
b)
find the chicken
c)
quickly identify how big the site is
d)
quickly identify important links
47.
If a website achieves a conversion - it means that someone has
a)
subscribed
b)
made a purchase
c)
clicked a chicken
d)
performed a desired action
48.
an e-commerce website is likely to have
a)
9-5 opening hours
b)
a chicken
c)
no images
d)
24 hour opening times
49.
What is an e-commerce website?
a)
a website that has content
b)
a website that has the ability to buy or sell items
c)
a chicken
d)
a website with a blog
50.

C2C stands for what type of business relationship?

a)

Customer to Customer

b)

Consumer to Consumer

c)

Creditor to Creditor

d)

Company to Company

51.

The domain name that stands for a non-profit is?

a)

.com

b)

.net

c)

.org

d)

.gov

52.

When consumers change their minds about ordering online it is called

a)

pay per click

b)

click path

c)

bounce rate

d)

cart abandonment

53.
What should you watch out for when posting things on an social netoworking site?
a)
A.Make sure it's appropriate and not offending.
b)
B.Make sure it's funny.
c)
C.Make sure it says your cell phone number.
54.
What is one of the top ten things that you should never put on Facebook or online?
a)
Your full name, address and phone number.
b)
Your nicknames.
55.
a)

Google Plus

b)

Facebook

c)

Orkut

56.
a)

Pinterest

b)

Picassa

c)

Facebook

57.
a)

LinkedIn

b)

Info Jobs

c)

Twitter

58.
a)

My Space

b)

Google Plus

c)

Fryndster

59.
a)

Youtube

b)

Vimeo

c)

Hd Videos

60.
a)

Twitter

b)

Messenger

c)

Snapchat

61.
a)

snapchat

b)

wordpress

c)

blogger

62.
a)

instagram

b)

thumbr

c)

meebo

63.
a)

tumblr

b)

totvs

c)

tandy place

64.
a)

skype

b)

messenger

c)

icq

65.

SEO

a)

working to get your content ranked higher in searches

b)

giving people something in the hopes that they buy from you later

c)

managing how people perceive your business

d)

the regulatory agency that regulates the stock market

66.

conversion

a)

the % of people that buy when they visit your website

b)

giving people something in the hopes that they buy from you later

c)

managing how people perceive your business

d)

the regulatory agency that regulates the stock market

67.

viral marketing

a)

the % of people that buy when they visit your website

b)

giving people something in the hopes that they buy from you later

c)

managing how people perceive your business

d)

spreading things from person to person

68.

metric

a)

the % of people that buy when they visit your website

b)

a way to measure something

c)

managing how people perceive your business

d)

spreading things from person to person

69.

What is the conversion rate if there are 100 buyers out of a total of 5,000 visitor?

a)

a) 1%

b)

b) 2%

c)

c) 10%

d)

d) 20%

70.

The amount of time spent at a site over a given time period

a)

a) Site Awareness

b)

b) Site Visits

c)

c) Site Stickiness

d)

d) Site Vacation

71.

The advertiser will pay the web-owner when someone click on the advertisement of a web-owner

a)

a) Search Per Click

b)

b) Referral Per Click

c)

c) Advertisement Per Click

d)

d) Pay Per Click

72.

Your only pay once someone clicks on your advertisement

a)

a) Search Per Click

b)

b) Referral Per Click

c)

c) Advertisement Per Click

d)

d) Pay Per Click

73.

A form of eWOM is:

a)

a) Newspaper

b)

b) Journal

c)

c) Television

d)

d) Facebook

74.

which social media platform is suitable for Food, Fashion and travel industry?

a)

LinkedIn and Facebook

b)

Snapchat and Google Plus

c)

Facebook and Instagram

d)

Facebook, Instagram and Youtube

75.

Which of the following is not social media action?

a)

Post and like

b)

Share and Follow

c)

Download and upload

76.

Which one of the following best describes the term # tag when used on social media sites?

a)

a way to express agreement on a post, photo and video

b)

A word or phrase preceded by a hash to identify message on a special topics

c)

A way to identify a post

77.

Which one of the following terms describes a significant word or phrase used to find information when searching online?

a)

Keyword

b)

Hashtag

c)

SERP

d)

SEO

78.

Keywords that comprised a string of words is also known as

a)

short tail keywords

b)

long tail keywords

79.

What is the number 2 search engine?

a)

Bing

b)

Yahoo

c)

Yehey

d)

Youtube

80.

Which company acquired Instagram?

a)

Microsoft

b)

Yahoo

c)

Google

d)

Facebook

81.

Which of the following is a type of objective you can choose when setting up a campaign on Facebook?

a)

Reach

b)

Engagement

c)

Page Likes

d)

All of the above

82.

How is CTR computed?

a)

clicks/impression

b)

impression/clicks

c)

views/impressions

d)

views/clicks

83.

Which is not included in the 4 P's of marketing?

a)

Promotion

b)

Price

c)

Product

d)

Place

e)

Procurement

84.

The % of total link clicks/ total # of links in email

a)

Link through rate

b)

Click through rate

c)

Email success rate

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