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WorksheetsAudience planning quizz
Total questions: 8
Worksheet time: 8mins
Audience planning is about...
Generate a maximum amount of leads
Reach audiences of each of the funnel with the right message
Improving KPIs achievement for each audience
Maximizing global reach
The anonymous audience is made of people
Who prefer to remind anonymous & protect their personal data
Who matches the audience profile we wish to target
Who are hot prospects
Who PSA has never met with
ASPC methodology will improve each audience KPI performance by
5%
10%
15%
Which audiences should be reached during the entire lifecycle of each model?
A
S
P
C
1.Find the only false sentence
Suspect audiences have visited a PSA website
We don’t know if someone in the anonymous audience is currently in the process of buying a car
A prospect is someone in the process of buying a car AND considering a PSA brand
Anonymous targeting uses both offline & digital touchpointsnly false sentence
Select the right answers
Lookalike profiles can be used to target anonymous & suspects
A suspect hasn’t visited yet a PSA website
It’s not possible to be anonymous & suspect at the same time
Suspects equal to in-market audiences
Which creative message fits more to suspects audience?
Commercial offer
Aspirational 45 sec video
Short video highlighting model specific USP
There is only one true proposition:
The most relevant KPI to measure efficiency on suspects is reach on target
We are able to evaluate suspect activity looking at 2+ steps configurations & leads
Relevant KPI on suspects is model showroom visit on PSA website or Autohome and started configurations
We want raise brand awareness among clients
