WorksheetsMarketing Unit 2
Total questions: 28
Worksheet time: 50mins
Name
Class
Date
1.
Which market structure is this?
- 1 seller
- no advertising
- seller has total control over price
- 1 seller
- no advertising
- seller has total control over price
a)
perfect competition
b)
oligopoly
c)
monopoly
d)
monopolistic competition
2.
Which market structure is this?
- numerous sellers
- no advertising
- seller has no control over price
- products are identical
- numerous sellers
- no advertising
- seller has no control over price
- products are identical
a)
perfect competition
b)
oligopoly
c)
monopoly
d)
monopolistic competition
3.
Which market structure is this?
- few sellers
- little or advertising
- sellers have considerable control over price
- products have slight differences
- few sellers
- little or advertising
- sellers have considerable control over price
- products have slight differences
a)
perfect competition
b)
oligopoly
c)
monopoly
d)
monopolistic competition
4.
Which market structure is this?
- many sellers
- a lot of advertising
- sellers have limited control over price
- sellers participate in nonprice competition
- many sellers
- a lot of advertising
- sellers have limited control over price
- sellers participate in nonprice competition
a)
perfect competition
b)
oligopoly
c)
monopoly
d)
monopolistic competition
5.
This is a marketing tool that emphasises the minor differences between products.
a)
product differentiation
b)
brand loyalty
c)
price competition
d)
antitrust
6.
Products such as Coca Cola or Pepsi hope to gain market share by building
a)
product differentiation
b)
brand loyalty
c)
monopoly
d)
antitrust
7.
This is an international oligopoly that colludes to reduce competition
a)
merger
b)
cartel
c)
antitrust
d)
Clayton Act
8.
This describe laws aimed at preventing and breaking up monopolies.
a)
merger
b)
cartel
c)
antitrust
d)
Clayton Act
9.
A gas station purchasing another gas station is an example of this type of merger
a)
vertical merger
b)
horizontal merger
c)
conglomerate
10.
A gas station purchasing an oil refinery is an example of this type of merger
a)
vertical merger
b)
horizontal merger
c)
conglomerate
11.
A gas station purchasing a pet store is an example of this type of merger
a)
vertical merger
b)
horizontal merger
c)
conglomerate
12.
People or organizations with needs or wants and the ability and willingness to buy
a)
Market
b)
Market Segment
c)
Target Market
d)
Position
13.
The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings
a)
Marketing
b)
Market Segment
c)
Target Market
d)
Position
14.
A positioning strategy that some firms use to distinguish their products from those of competitors
a)
Repositioning
b)
Product Differentiation
c)
Multi Segment Targeting Strategy
d)
Concentrated Targeting Strategy
15.
Changing consumers' perception of a brand in relation to competing brands.
a)
Repositioning
b)
Product Differentiation
c)
Multi Segment Targeting Strategy
d)
Concentrated Targeting Strategy
16.
A means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers' minds.
a)
Cannibalization
b)
Positioning
c)
Product Differentiation
d)
Perceptual Mapping
17.
A strategy that chooses two or more well-defined market segments and develops a distinct marketing mix for each
a)
Repositioning
b)
Undifferentiated Targeting Strategy
c)
Multi Segment Targeting Strategy
d)
Concentrated Targeting Strategy
18.
A marketing approach that views the market as one big market with no individual segments and thus uses a single marketing mix
a)
Repositioning
b)
Undifferentiated Targeting Strategy
c)
Multi Segment Targeting Strategy
d)
Concentrated Targeting Strategy
19.
A strategy used to select one segment of a market for targeting marketing efforts
a)
Repositioning
b)
Undifferentiated Targeting Strategy
c)
Multi Segment Targeting Strategy
d)
Concentrated Targeting Strategy
20.
one segment of a market
a)
positioning
b)
niche
c)
target market
d)
satisficers
21.
a group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges
a)
positioning
b)
niche
c)
target market
d)
satisficers
22.
business customers who consider numerous suppliers, solicit bids, and study all proposals carefully before selecting one
a)
optimizers
b)
niche
c)
target market
d)
satisficers
23.
Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics
a)
Psychographic segmentation
b)
benefit segmentation
c)
usage rate segmentation
d)
geodemographic segmentation
24.
segmenting potential customers into neighborhood lifestyle categories
a)
Psychographic segmentation
b)
benefit segmentation
c)
usage rate segmentation
d)
geodemographic segmentation
25.
the process of grouping customers into market segments according to the benefits they seek from the product
a)
Psychographic segmentation
b)
benefit segmentation
c)
usage rate segmentation
d)
geodemographic segmentation
26.
segmenting markets by region of a country or the world, market size, market density, or climate
a)
Market Segmentation
b)
Market segment
c)
Demographic segmentation
d)
Geographic Segmentation
27.
The first step in segmenting a market is
a)
Choose a basis for segmenting the market
b)
Select a market or product category for study
c)
select segmentation descriptors
d)
select markets
28.
In today's job market ____________________ is a fast, informal form of communication.
a)
Memo
b)
Business Letter
c)
E-mail
d)
Phone Calls
100 %
