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WorksheetsMarketing Campaigns & SWOT Analysis - L3 BTEC Business
Total questions: 13
Worksheet time: 6mins
By identifying areas under the weaknesses section how does this help you develop.
So that you can avoid them.
So that you can pretend they don't exist and ignore them
Use them to identify areas for development and focus on them.
By allowing other people to see them and use them against you.
The THREAT section is mainly areas that:
Can be easily removed and turned in to strengths
Cannot be removed or ignored and will need planning to work with or around. Are a potential risk to your development.
Nasty things that have been said to you
Are areas that you threaten your safety
By focusing on your strengths you can use these to overcome your what?
Threats
Strengths
Weaknesses
Opportunities
The information in the SWOT must be?
Honest and Real
Theoretical
Unrealistic
Based on future events
Once the SWOT is completed what must you do to ensure your gain the benefit from it?
Leave in a file.
Hand it to your manager
Review it on a regular basis
Give it to you work colleague and get them to follow it.
Marketing campaigns are always long term?
True.
False
Which of these elements does not support a successful marketing campaign?
Setting a budget.
Researching who your customers are.
Setting marketing aims and objectives.
Using un-trained staff to develop the campaign.
Which is the most accurate definition of the term marketing campaigns?
A sequence of events to take a product to market.
Getting the right product to the right place at the right time.
The efforts of a company or third party marketing company to increase awareness of a particular product or service.
Taking a group of people and invading another country.
